Frase: AI-powered SEO content research and writing tool

AI Tool Overview

Frase is an innovative tool that leverages the power of artificial intelligence (AI) to optimise your SEO content and streamline your workflow.

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This tool is designed to make the creation of Google-friendly content fast and easy, allowing users to go from keyword to final draft in a fraction of the time it usually takes.

One of the standout features of Frase is its ability to conduct SERP (Search Engine Results Page) research in a simplified and efficient manner. It saves you time by analysing and condensing content from the top search results of any query, allowing you to analyse your SEO competitors' content easily, visualise key SERP metrics, and generate optimised content briefs in mere seconds.

Frase also allows users to create well-researched outlines quickly, using headings from top SERP results or generating new ones with the help of AI. With its intuitive Outline Builder, organising your outline becomes a breeze, setting a solid foundation for your content creation.

Another unique offering of Frase is its AI Writer. This function helps users produce SEO-optimised content inspired by the search results for your target query. It simplifies the process of content creation and collaboration, making it the ideal tool for seamless teamwork with freelancers and coworkers.

Lastly, Frase provides a blueprint for creating content that ranks high on search engines. Its intuitive text editor uses a topic model to assess your content compared to competitors, providing a list of related topics and their recommended mention frequencies. This feature helps you identify the keywords you should include in your content, compare your content's keywords with your top competitors, and visualise all the topics your search competitors are using and their frequency of usage.


Frase offers different pricing plans to cater to the diverse needs of its users, with a 5-day trial available for only $1.

The 'Solo plan, priced at $14.99 per month (or $12.66/mo if paid annually), provides one user seat and allows for the writing and optimisation of up to 4 articles per month.

The Basic plan, priced at $44.99 per month (or $38.25/mo if paid annually), also provides one user seat but allows for the writing and optimisation of up to 30 articles per month.

For larger teams, the Team plan is available at $114.99 per month (or $97.75/mo if paid annually), offering three user seats and the ability to write and optimise an unlimited number of articles. Additional seats can be purchased for $25/seat/mo.

For those seeking even more features, Frase offers a Pro Add-On for an additional $35 per month, providing unlimited AI-generated words and other premium features.

Use Cases

Frase is a versatile tool used by a broad range of professionals, from freelancers to agencies and even Fortune 50 companies. SEO specialists, content strategists, editors, writers, and content managers can all benefit from the powerful features this tool offers.

For instance, a content strategist can use Frase to gain insights into the SEO strategy of competitors, allowing for an informed and tailored approach to their own content creation. The tool’s ability to analyse and condense content from the top search results of any query provides a unique advantage, enabling users to craft competitive and high-ranking content.

Editors and writers can make use of the intuitive Outline Builder to quickly curate outlines and organise the content structure. With the added ability to generate heading and sub-heading ideas using AI, the process of creating a well-structured article is streamlined, saving valuable time and effort.

Frase is also particularly useful for SEO specialists and content managers looking to optimise their site's content for search engines. The tool’s AI Writer, which generates SEO-optimised copy instantly, and its topic model, which identifies the keywords to be included in your content, provide a comprehensive solution for content optimisation. This not only improves visibility in search results but also enhances the overall content quality, leading to higher user engagement and conversion rates.


Frase offers a comprehensive and intelligent solution for SEO content optimisation and creation. Whether you're an individual content creator or part of a large team, this tool can simplify and enhance your content workflow. By leveraging AI and offering a host of intuitive features, Frase stands as a game-changer in the realm of SEO content creation.

AI Category
General Writing


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